In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. Social media has the most substantial opportunity for growth in developing countries, with billions of new users to sign up. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. Social media data (or social data for short) refers to all of the raw insights and information collected from individuals social media activity – e.g. Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1.5% of the world population in 2008, to around 30% in 2018.5. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. In 2020, there are 3.81 billion people actively using social media in the world, and this is an increase of 9.2% year-on-year from 3.48 billion in 2019. > Big Data and the World of Social Media. Your email address will not be published. Popular platforms like Facebook have over 66.39% of their monthly users logging in to use social media daily. The majority of people under 25 use Snapchat (73%), while only 3% of people over 65 use it. The average number of people that use social media for work is 43% of all internet users aged 16 to 64 worldwide. Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. Other social media platforms including Youtube and Whatsapp also have more than one billion users each. Here we answer these and other key questions to understand social media use around the world. If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? In 2020, Facebook is the leading social network with people with 2.60 billion of the 3.81 billion social media users worldwide. According to Keipo’s analysis, the country with the most significant social media growth in 2019-2020 was India, with 130 million new users joining platforms – equivalent to 9.6% of their total population. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. Social media users are also taking other proactive measures against data privacy, and 9% have taken the most drastic action of stopping using a social media platform altogether. What else would you like to see added to this roundup? The social media app shared its list of top 100 videos, creators and trends in America in 2020. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can check the population data here.). Below we have the frequency of visits Americans have to these popular social media sites, all platforms other than Twitter get at least half of their users visiting the platform every single day. For some platforms the gender differences are very large. You have the permission to use, distribute, and reproduce in any medium, provided the source and authors are credited. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. There are 52. social media. Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. The bar chart below shows a ranking of the top social media platforms, year by year. The current percentage of people using social media is 49.03% of the world’s total population. You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited. In other words: it’s unclear whether today’s young people will continue using Snapchat as they become older. However, this data is … 70% of the US population has active social media accounts, with a year-on-year growth rate of 3.1% from 2019-2020. About the Author. More than half of all the people on Earth now use social media. Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. The data for social media adoption in the US is here. License: All of Our World in Data is completely open access and all work is licensed under the Creative Commons BY license. Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. The heavy hitter in the social media world, of course, is Facebook with 1.86 billion active monthly users [2]. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. So, how big is social media and how has it evolved today? Which gender uses social media more by region? Below, we have the growth in time spent on social media in minutes; the data source is from all internet users from 47 countries, aged 16 to 64, and on any device. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. In this other chart we show the percentage of men and women who use different platforms in the US. There was a similar story for the adoption of smartphone use also, doubling to almost 42% in the same period. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). Social media has changed the world. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Sources: Data Reportal, BankMyCell, Statcounter. With 2.3 billion users, Facebook is the most popular social media platform today. Find open data about social media contributed by thousands of users and organizations across the world. Sources: PEW Research, Data Reportal, Brandwatch, Social media platforms & Kepio’s Analysis. Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information … The Impact of Social Media on the World of Work. Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. US’s FTC probes how social media giants use personal data. 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