Falcon.io allows you to create organic and paid Facebook posts on one platform. Con: The costs tend to add up when data quotas are exceeded. Pricing begins at $1,000 according to PC Mag. The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news and review sites. Feel free to give them a try and see what insights you can find! Pro: Viralwoot’s calendar view makes scheduling pins and re-pins for Pinterest a breeze. Do you want to know how your brand stacks up against competitors on social media? Be it understanding your audience, helping you create better content, letting you know of the most effective tools, finding the right competitors, or giving you insights regarding the performance of your social media campaigns, these tools are handy for you and your business. I hope this list have given you a good overview of the tools available to help you with your decision-making process. Twitter provides a 28-day summary of your profile and show you how it has performed in terms of profile visits, follower growth, tweet impressions and mentions. This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content theyâre mostly interested in and the influencers they love. Pro: Tailwindâs analytics are quite impressive. Start a Social Media Analytics tools comparison. Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality. Additionally, the price can increase easily for basic functions such as reporting. If you’ve enhanced your Page with LinkedIn Career Pages, you also have access to Talent Brand stats. Social Studio is a tool from Salesforce Marketing Cloud. Generate PDF reports for your social activity, engagement, content performance, fan-base growth, and brand awareness. See how users who come from social media navigate through your site. The tool covers Twitter, Facebook, Instagram, and YouTube, and it analyzes competitors’ performance as well, making it easy for you to compare your results. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media. Sort users or followers of an account by insightful factors such as influence or activity. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. Pricing Information . It includes useful options to structure and manage your customer data. Which times make the most sense to post? Con: At the moment you canât reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites. Share with us your favourite social media analytics and reporting tool in the comments below. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. Paid options: $99, $149, and $249 per month. List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy. Socialbakers16. Paid options: $200 per month and custom pricing. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. It is commonly used by marketers to track online conversations about products and companies. Learn the strategies and tactics to take your social media marketing to new Helping you put your brand in front of the right audience at a the right time. To help you find the right one, we’ve gathered and updated our guide to the best 25 tools to use in 2021. One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. How to access: To access LinkedIn Page analytics, sign in to your Page admin center, click the Analytics tab in the menu and select Updates, Followers, or Visitors from the dropdown. Social media has also transcended beyond publishing content and interacting with customers; it is a valuable source of real-time information and analytics. Powerful Social Media Analytics and White Label PDF Reports with One Click. Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution. Pro: Brand24 has an attractive user interface that is very user friendly and doesnât require a lot of technical knowledge to use it. AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics. It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. It helps you ascertain what kind of content is working for you, increase the reach of your posts, improve the effectiveness of your ads, and get your whole social media team working in tandem. If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy. External services include the tools offered by 3 rd parties for social media analytics reports. It also gives you an analysis of the impressions your tweets are getting, as well as details on engagement, i.e. , you can measure the impressions and reach of your Facebook and Instagram posts and stories. Socialinsider is a social media competitive benchmarking, analytics, and reporting tool aimed at digital agencies, plus enterprises and social media managers. BrandWatch provides you with in-depth insights into what your target customers are thinking per time, which makes it super easy to sell to them. Thereâs no one-size-fits-all answer for the best social media analytics tool; your best bet is to look carefully at each option, select the ones that suit your needs the most and try them out. It also allows you to conduct social listening to understand your competitorâs audience. The tool shows you when your users are most active, so you get to see your audienceâs best engagement days and times. You also get to see stats for individual pins so you can see whatâs getting the most love from your audience. Viralwoot is one of the most complete tools for managing your Pinterest marketing. A fixed view of the trailing 30 days of data. Analyze historical and real-time conversations on Twitter. Social Studio14. Top 7 Social Media Analytics Tools. Viralwoot. Benchmark your Facebook Page against a million others to know how you are performing. You get to see how many follows, re-pins, likes, etc., your page has gotten. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Pro: Audiense Connect has brilliant social listening features that help you to understand what audiences are doing on Twitter. BrandMentions6. This tool is a huge timesaver for social media marketers. It helps you listen to conversations on social media, publish content and engage your audience all from one place. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance. Analyze people’s sentiments when they engage with your posts. Get it for free! Look at your competitors’ activity and measure their share of voice. Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics. With Social Media Analytics, you ll learn how to get supremely valuable information from this revolutionary new marketing tool. NetBase provides social analytics for brands. How to access: If you have a personal Instagram profile, you’ll need to convert into a Business Profile. Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached. Con: The software does not separate paid and organic posts analytics. And like most other social media analytics tools, Meltwater provides email alerts that matter and reporting capabilities. It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter userâs profile and track changes in follower numbers â whether for your brand or a competitorâs. Looking for a specific tool? Analytics for content type, best time to post, etc. So, first convert your personal account to a business account (for free). Past, Present And Future Projections. Used by brands like Asos, Microsoft and Ogilvy. Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool. Get notified of reactions and engage with multiple social profiles across networks from a single dashboard. Also, users reported that there is a steep learning curve for those who are not used to Salesforce. Social Media Campaigns. Free Social Search offers unlimited searches - simply enter your brand, campaign, or hashtag and measure the impact across all the major social media and online channels. See social media analytics in action You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data. Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results. This included charts and graphs for reach, exposure, activity, and contributors. Social Media Analytics Examples of Tools. Predict your campaign’s performance with machine learning and make changes accordingly. AgoraPulse3. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions. Simplifying your reporting â so you can easily share results with your team. quintly12. Identify influencers in your Twitter feed with a Chrome extension. Quick tip: Click SEE MORE below the main dashboard and you’ll be taken to the detailed channel analytics page. Decide whether to boost Facebook posts or not based on predictive analysis. Extract qualitative metrics by tracking hashtags on Twitter and Instagram. Paid options: $9.99, $799.99 per month, and custom pricing. Analisa, a social media analytics tool Analisa is an analytics platform that uses artificial intelligence (AI) to evaluate social media profiles and hashtags. This social media analytics tool boasts an impressive client list, The Top 25 Social Media Analytics Tools [Updated for 2021]. Data is huge these days and BrandWatch is all about it. heights. You can see which type of post brought in the most engagement, so you can create similar posts. Measure the value of social media as a channel by analyzing conversions and ecommerce transactions. Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. You can discover content, schedule posts, monitor conversations, amplify reach, and analyze your social media performance on Pinterest and Instagram all with one tool. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. Available for all Page admins, Facebook Insights shows you the full stats behind your posts, your fans, and your reach. Not only will you get a peek of your brandâs social media marketing performance, but also see how itâs performing against competitors. Pro: BrandMentions is a great option even for small businesses and is easy to use even for a novice. Enable notifications to receive in-depth reports daily or weekly. With this list, you can see what each of the tools does, make a full comparison, select the ones that seems to suit your needs, try them out and make a concrete decision. Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports. This gives you more data to work with. Sendible is a social media management tool with considerable monitoring, listening, and reporting features. Meltwater is the go-to social media tool if you want to focus on brand engagement, while also monitoring what is being said about you and your industry online. Similar to many other social media analytics tools, Rival IQ helps you track your social media performance. Some social media listening tools … Followerwonk19. Con: Mention only shows data collected after setting it up. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool. Below is the list of some of the most efficient tools along with their details. Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. How to access: Click the Insights tab in the menu bar across the top of your Facebook Page. It doesnât collect sentiment from past activity, and there is no historical data available. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more. Price: $29 â $599 USD per month + custom pricing. You can glean information about your followers’, peers’, or competitors’ location, language, interests, and influence. You can tie this back to your bottom line using goals and conversions. You can also dig deeper into each post to measure their reach and engagement. Social media analytics tools are usually used to complement social media management tools. Did you miss our previous article on the best Sentiment Analysis Tools? Try out Statusbrew totally free for 14 days (no credit card required) and see if it's a right fit for you. Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations. Top 25 Social Media Analytics Tools for Markete... Social Media Blog List | Workers Compensation lawyer LA, 5 Social Media Metrics that Matter + Free Tools to Track Them, How to Use Tracking to Optimize Social Listening, How to Build and Grow a Company Blog - Doug Karr Interview, How to Apply Web and Social Analytics - Lee Odden Interview, Measuring Your Content Marketing Strategy: Michael Brenner, The Marketer's Guide to Writing Click-Worthy Headlines, 15 Ways to Grow Your Business Through Social Listening, 5 Solid Tips for Generating Sales with Instagram | Keyhole, 5 Steps to Creating & Sharing Good Content – COM 125: Social Media, 10 best Social Media practices to develope a brand image? It also provides you with customer experience analytics. It also has detailed information about your followers such as their most active times and days. There are a variety of popular free social media analytics tools. Measure the potential reach for any hashtag on Twitter or Instagram. Meltwater makes it easy to connect with and vet influencers for your brand. Do you want to know how far your tweets travel? You can then engage these audiences directly at scale. Pro: If youâre already using Salesforce, the Social Studio add-on will be a huge benefit as it integrates with your CRM, helping you personalize your responses to every comment and enquiry. I’ve collected a bunch of my favorite ones in this post. These are critical features to look out for when making social media analytics software comparisons. BrandMentions is another powerful tool for measuring your social media marketing impact. Sprout Social Login Bambu Login. Want to know how people feel about your brand? And what’s not working? From brand monitoring, reputation management, business intelligence to competitor spying, the tool provides you with the relevant information about the success of your brand awareness campaigns. Find social networks and communities where people are interacting with your content. A single customer can make a review on your product that impacts several other customers. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response. Con: You have to create your audience from scratch every time you set up your ads. For Instagram, it shows basic metrics such as followers, posts, comments, and likes. Influencers that have the power to influence an entire community to trust your brand. Con: Be sure to include/exclude mentions based on keywords otherwise youâll get results that include spamming sites or results that are too generic. Is Pinterest a part of your brand’s social media strategy? Discover photos, captions, and comments that tag or mention your brand. Vizia is a data visualization and reporting tool that can be great for social media analytics. See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook. If you want to report on paid and organic social media, try to select a tool that can do this in the same dashboard. Facebook and Instagram insights reporting. You also get to see when your customers are mostly online, so you can put out content only when they are most likely to engage with it. might just be right for you. How to create and track great social campaigns. Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. You can still get a free TweetReach report for your selected term. At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. Audiense Connect provides one of the most comprehensive analyses of Twitter profiles. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count. Hootsuite10. Agencies can use this tool as well; they use it for client management, reporting, centralized analytics and influencer ranking. Start Your Free Trial. Email. Con: Thereâs still a lot of work needed to set everything up as the process is not fully automated. Use the browser extension to create multiple posts from any site. So, if youâre interested in tracking LinkedIn and Pinterest youâll have to use another tool. It provides the ability to analyze posts of any public page even you are not an administrator. Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed. For example, SHIELD examines the performance of individual employee profiles and their posts. You can listen to multiple channels from a single dashboard and respond in real-time. Iconosquare also lets you monitor comments and respond to them, after which you can tick them as. Also, there are some limitation to the sentiment analysis tool. No worries, you can read it here: https://keyhole.co/blog/best-sentiment-analysis-tools/. Revolutionary new marketing tool 49+ USD per month, and features are returned, loaded social media analytics tool handy. Easily post, etc qualitative analysis of topics, measure ROI, and which aren ’ t partnered. 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